I love Pinterest, a couple of weeks I even wrote about how I see pinterest as an online vision board. This morning I saw this article posted on Mashable, talking about how business are now using to sell their products. This strategy is absolute genius, and is a one up on companies like google or Facebook that really kinda just hit you with ideas or pages that you can like, and those pages will occasionally have a deal on them you can’t miss. With pinterest however companies do not need to offer deals, because they are hitting the mass audience on there with pretty pictures of things they know women will like, it’s also a wonderful way to have a mass test audience without having to hire focus groups, or analyst. The more pins something gets, the more popular it becomes, the more the company will sell of said item. For example Polyvore, many people pin the outfits that they put together and I can not even tell you how many times i have hit the direct link and have gone on the search of something that I’ve liked. I’ve bought stationery sets from small companies that have posted, or allowed postings of their products on the site, I’ve bought scarves, or gone on to buy dresses, or shoes after seeing them look amazing on pinterest. In all reality it might not be the best thing for my wallet, but pinterest is an amazing tool that is a great advantage to business out there trying to save face in these tough economic times in addition to being able to relate to the everyday consumer. Look at Kate Spade and Tory Burch for example, not only do they have official blogs and tumblrs but also pinterest accounts that are allowing their fans to follow their business. Its brilliant if you think about, through pinterest they are appealing to their consumer on an everyday level. For companies not to get into the pinterest “fad”, well that would just be silly.
Photo source: Mashable.